Phantom

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    Qatar

    Location

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    211 sq.ft.

    Size

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    Retail, Airport

    Sector

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    Turnkey fit out

    Scope

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    2021

    Complete

    We had the opportunity to create the first Retailtainment pop-up store for the launch of Phantom by Paco Rabanne, in collaboration with PUIG.

    This project marked our first venture into travel Retailtainment, and we were excited to put our experience in manufacturing pop-up stores to good use. The kiosk features a unique AI-powered game, ‘Dance with Phantom,’ allowing customers to engage with the brand in an innovative way.

     

    Phantom Pop-Up at Duty Free – Havelock One Interiors

    Our scope included careful planning, where our setting-out team assessed materials, created as-built drawings, and sourced all necessary hardware for the kiosk.

    Working alongside a lighting company, we also procured LED screens and integrated technology with the support of our IT team. To ensure the structure's stability, our metal team calculated the specifications required for the angled legs supporting the 600kg canopy. After assembling the components, we conducted thorough testing of the hardware and software before packaging everything in custom crates for safe delivery. Phantom officially launched in Qatar Duty Free on 1st July 2021, before moving on to Amsterdam Airport Schiphol.

    Phantom Pop-Up at Duty Free

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