Mission: Play! By Mattel
UAE
Location
49,158 sq. ft.
Size
Entertainment
Sector
Turnkey fit out
Scope
2024
Complete
We helped bring Mattel’s beloved brands to life with our bespoke fit out of Mission: Play!
This immersive space blends physical and digital play, offering themed environments inspired by Mattel’s beloved brands. We were given the responsibility of transforming the venue into a dynamic entertainment centre, complete with engaging zones, a Mattel event space, branded birthday rooms, and dedicated areas for F&B and retail.
Our work included the installation of wall gypsum partitions, glass partitions, and block walls to create distinct zones within the centre.
We handled flooring with screed, self-levelling, vinyl, and tiling to reflect the theme and ensure practical functionality. Customised metal works were added to meet structural and aesthetic needs, while the full MEP systems were implemented to ensure smooth operation. We installed lighting with DALI and DMX programming to enhance the environment, alongside loose and bespoke furniture, integrated IT and AV systems, and a newly installed lift. Despite the challenges of attraction integration and mall coordination, we delivered a space where visitors can explore, play, and create lasting memories.